Alaska Airline Launches Branded Fares in Japan

Alaska Airlines (AS), a key part of the Alaska Air Group, serves over 140 destinations across North America, Latin America, Asia, and the Pacific from its US West Coast hubs. The airline has significantly improved how travel agents view and book its offerings by successfully implementing the INFINI Branded Fares solution.
This integration allows Alaska Airlines to provide an updated fare display within the INFINI system. Now, INFINI Subscribers can easily sort and search for fares by brand, enabling the airline to effectively promote the unique features and ancillary services associated with each fare option. This branded approach is key to building greater brand recognition and customer loyalty.

Seamless Booking for Travel Professionals

The INFINI Branded Fares option provides a streamlined and accurate experience for travel professionals using the system:

-Targeted Search: Subscribers can now conduct low-fare searches based specifically on Alaska Airlines’ branded fare structure.

-Accurate Pricing: The system facilitates accurate pricing based on Alaska Airlines’s unique Brand IDs.

-Complete Information: The integrated fare search tool, powered by INFINI, allows subscribers to easily find detailed brand descriptions alongside information on ancillary services.

-Quick Sales: Subscribers can complete the booking process efficiently, ensuring the quick sale of the selected branded fare.

This collaboration guarantees that INFINI Subscribers can efficiently find and book the Alaska Airlines flight experience that best fits their clients’ preferences and journey purposes.